Asics, a globally renowned sportswear brand, has a rich history rooted in innovation and a relentless pursuit of excellence. Founded in 1949 by Kihachiro Onitsuka in Kobe, Japan, the brand was initially established under the name "Onitsuka Co." with the mission to help the youth of post-war Japan to stay active and healthy.

The name "Asics" is an acronym derived from the Latin phrase "Anima Sana In Corpore Sano", which translates to "A Sound Mind in a Sound Body." This philosophy reflects the brand's commitment to promoting both physical and mental well-being through its products. Today, Asics is recognized for its high-quality athletic footwear, apparel, and accessories, catering to athletes and fitness enthusiasts of all levels.

The Beginning of a Legacy

Onitsuka's journey began with the creation of Japan's first basketball-specific shoes. In 1950, the brand introduced the "OK Basketball Shoe," which quickly gained popularity for its superior grip and comfort. The success of this product laid the foundation for Asics' reputation as a leader in performance footwear.

In the following decades, Asics continued to innovate, introducing groundbreaking technologies to enhance athletic performance. One of the most notable advancements was the development of the GEL cushioning system in the 1980s. This revolutionary technology provided unparalleled shock absorption, making Asics a favorite among runners worldwide.

Global Expansion and Recognition

By the 1970s, Asics had expanded its reach beyond Japan, entering international markets and establishing itself as a global brand. The company's dedication to research and development, combined with its focus on athlete feedback, allowed it to create products tailored to the specific needs of different sports and activities.

Asics' commitment to quality and innovation has earned it numerous accolades over the years. The brand has been the official sponsor of many prestigious sporting events, including the Olympics, and has partnered with world-class athletes such as marathon champion Shalane Flanagan and tennis star Novak Djokovic.

Asics Today: A Commitment to Sustainability

In recent years, Asics has embraced sustainability as a core value, integrating eco-friendly materials and practices into its product development process. The brand has launched initiatives like the "Sound Mind, Sound Planet" program, which aims to reduce its environmental impact while continuing to inspire people to lead active and healthy lives.

Asics' innovative spirit, combined with its dedication to social and environmental responsibility, ensures its continued relevance in the ever-evolving world of sportswear. Whether you're a professional athlete or a casual jogger, Asics remains a trusted companion for those striving to achieve their best.